SessionA1

From DigitalMediaWiki

Toronto is a home for internationally recognized tech companies, content creators, and marketers. Why do these communities, who share many common undamental goals, exist in silos?

communities in silos - education - business value - awareness - fragmentation andrew lane (@laneandrew)

- tough to get people to cross-pollinate - how to get people to commit beyond just saying yes - precedence

attendees:

renjie butalid, comunications for SIG (@renjie) avvey, communitech (@avveypeters) michi komori darius bashar, dailychallenge.org (@dariusbashar) rick mason, co-manager flashinto, tech director FITC, web developer now magazine (@egnaro) vincent young, software engineer marion paquet mike miner, producer at TVO (@mikeminer) julie tyios, redjuicemedia (@julietyios), marketing and community manager for vestiigo majid, tetrad digital signage michael dumonte, co-founders of scribblelive larry borsato, org of dmcamp (@lborsato) david, content creator, working for TVO

roadblocks

content creators/artists - controlling of story (IP) - protectionis - resistance/fear of change - don't see the business value

marketers/advertisers - have lots of money can build systems in house - elitism/expertise - don't see the business value - fast followers, not leaders - financial driven / not community driven

technology - insular/elitist - understaffed companies - lack of credibility - too busy working on the product - no BD - unwilling to risk the opportunity cost

we need - case studies/distribution of - in person - can we create a forum? - convert social capital to financial capital

for sharing - communication in spite of lack of - resources - events - cold calls - champions - meetings - find ways to understand how others think (needs/pains) - create cases and use the media - find connectors - establish yourself as credible to have others buy into you - business models in tech need to develop -> free service wins the day